Charlotte Halliday
614.565.7741
Education
Otterbein College, Westerville
Anticipated graduation: March 2010
Bachelor of Arts, Public Relations; GPA: 3.97
Minors: Spanish and Speech Communication
Experience
Fahlgren Mortine Public Relations, Columbus, September 2009- November 2009
Public Relations Intern
- Managed and executed a competitive media audit that consisted of five team members working more than 200 hours for a Fortune 200 new business client
- Played an integral role in the media relations outreach for the Dave and Buster’s Polaris store opening campaign that attracted 350 VIP attendees and resulted in 28 news stories in the Columbus area
- Developed a bi-monthly strategic Twitter content calendar consisting of approximately 170 strategic tweets to promote seasonal events and increase community awareness for Franklin Park Conservatory
- Created a social media audit to gauge the online presence of key terms and competitors for an internal social media initiative
- Created local and regional media lists to mobilize specifically targeted audiences for clients including: Kroger, Dave & Buster’s, White Hat Management, Longaberger and several others
- Wrote press releases to meet client needs and contributed to the FMPR blog
Jungle Jack Productions (Jack Hanna), Powell, April 2008 – July 2009
Public Relations Intern
- Independently developed, launched and executed an external communications plan with a focus on social media that included developing a 1,600 member fan database, writing a quarterly e-newsletter, creating a blog, developing Facebook and Twitter accounts, and managing and monitoring Web site and blog analytics
- Coordinated a 30th anniversary surprise celebration with 350 attendees
- Crafted published articles that reached a distribution of 27,000 households
- Developed belief statements in response to public concerns about animals where national media requested Jack’s response
- Prepared media kits and auction packages on a weekly basis and managed and responded to fan inquiries and requests
- Conceptualized new Web site design
- Hand-fed a rhinoceros and supported filming efforts in the cheetah exhibit for Jack’s television series, Jack Hanna’s Into the Wild
JP2 Communication, Columbus, March 2009 – May 2009
Freelance Communication Specialist
- Designed logo for new group, Entrepreneur Columbus
- Edited and supported the design efforts of e-newsletters with a focus on social media
PRSSA (Public Relations Student Society of America)
President, March 2009- present
- Presided at all membership and executive board meetings, directed overall chapter operations, maintained quality communication with chapter and professional advisers, and launched Cardinal Communications, an agency affiliated with Otterbein PRSSA
- Created an engaging and interactive program to motivate chapter members that included group tours and networking events
- Attended the 2008 and 2009 PRSSA National Conferences
Treasurer, March 2008- March 2009
- Managed dues, disbursed chapter funds with proper approval, aided in managing the two budgets, provided quarterly financial reports detailing expenditures
- Planned and executed fundraisers to support a 50 percent increase in member attendance to National Conference
Event Coordinator, “Do It Now” Campaign, October 2008- present
- Wrote and executed a written public relations plan to generate an increased number of organ donor registrants in Franklin County
- Recipient of the “Closest to Goal” Award by surpassing our goal of 17,731 by 151 percent
Honors and Awards
Phi Eta Sigma Honors Society
The Dean’s List, nine quarters
Presidential Scholarship, nine quarters
Best Team Player PRSSA Chapter Award, 2007- 08
Additional Information
Skilled in: InDesign, Google Analytics, Google Alerts, Cision, ProfNet, Factiva, Lexis Nexis, Microsoft Excel, Powerpoint and Skype
Traveled to 12 countries and recently became a U.S. citizen
Most Dedicated PRSSA Chapter Award, 2008 – 09
Foreigner. Guitarist. Sailor. Chocolate lover. Believer in Central Ohio.
