I am extremely excited to learn more about how I can creatively use tweets to reach the audience I am looking to target. The plan is that I will be the social media savy employee upon starting my new job- where ever that might be…
Check out this website to see some ways you can use Twitter to support your marketing and branding efforts, http://www.shoestringbranding.com/2007/12/02/marketing-with-twitter/ . Here is a sampling of their suggestions:
- Press releases: you can keep your audience up to date with your brand’s latest developments by posting links to your press releases.
- Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are already doing.
- Post event updates: if you go to a conference or trade show, you can tweet about the latest developments.
- News updates: Twitter can be a good medium to post news items of interest to your customers.
- Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to help during natural disasters and emergencies.
- Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or Stumbleupon.
- New blog posts announcements: You can post a tweet every time you update your blog. True, you can also achieve this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldn’t have had access to your RSS feed.
Be sure to check me out and follow me at challiday8 to learn fun facts and other occurances that pop up in my daily life. http://twitter.com/
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